CAT

Marketing Leader  ·  B2B Specialist  ·  Brand Strategist

CARMEN
TORTORA

From selling to marketers to becoming one. A career that started in sales, evolved into brand ownership at Sikorsky Credit Union, and landed at the dream gig — global partner marketing at Mastercard supporting Apple, Brex, Square, and Etsy.

66%
Social Growth
$1M+
Pipeline Gen
Mastercard  ·  Brex  ·  Square  ·  Apple  ·  Etsy  ·  Sikorsky Credit Union  ·  Mastercard  ·  Brex  ·  Square  ·  Apple  ·  Etsy  ·  Sikorsky Credit Union  · 
10+
"I build marketing around how pipeline actually gets built."

About Carmen

Spending years selling to marketers taught me what great marketing actually looks like from the other side of the table.

That passion led me to American Express and Sikorsky Credit Union, where I rebuilt the brand from the ground up, owned every channel, and drove measurable growth.

All roads led to Mastercard, supporting digital partners and fintechs including Brex, Square, Apple, and Etsy.

Work History

EXPER
IENCE

01
Mastercard
Global Partner Marketing — Digital Partners & Fintechs
  • Supporting global digital partners and fintechs including Brex, Square, Apple, and Etsy.
  • Led Mastercard Wildlife Impact initiative from concept to full activation.
  • Executed large-scale brand presence at the PGA TOUR Championship.
2023 — Present Global Fintech
02
Sikorsky Credit Union
Marketing Manager
  • Owned brand, media, digital, web, and mobile as sole marketing team lead.
  • Grew social media presence by 66% avg per year.
  • Increased mobile app downloads by 180% via digital optimization.
2015 — 2023 Brand Ownership
03
Salesforce / Buddy Media
BDR · Account Executive
  • Generated approximately $1M in new pipeline supporting senior AEs.
  • Delivered weekly live webinars to audiences of 50+ marketing professionals.
2012 — 2014 SaaS Sales
04
Zeta Interactive
Sales Coordinator
  • Created sales collateral and managed CRM pipeline and weekly forecasting reports.
2009 — 2011 Digital Agency

Expertise

SKILLS&CRAFT

Brand & Strategy
Integrated Marketing Partner Marketing GTM
Digital & Content
Social Media Email SEO Web Design
LET'S
TALK

GET IN
TOUCH .

Email
carmentortora@gmail.com
LinkedIn
linkedin.com/in/carmentortora